As authors, we are aware that many independent bookstores and other small businesses have had a difficult time during the current economic climate. It is to our advantage to support these businesses as they provide additional sales opportunities for our books. Small Business Day is on November 30, and we have an opportunity to acknowledge the important part they play in promoting and selling our creations.
Many of us have self-published or rely on small publishing houses. This means that the big box stories do not normally carry our books. It is the “mom and pop”, little guy who are often willing to take a chance, especially if they are local stores. Whenever I need a toy for my grandchildren, a birthday gift or a book for a gift or to read myself, I check out my local, independent store first to see what is available. In a recent newspaper article, one small businessman was quoted as saying that if we increase our purchases by only ten percent, that would allow him to stay afloat. For me, it makes sense to divert this small percentage of my purchases from the big box stores and chains to local, independent shops.
There is an added advantage; these small stores are often in downtown areas of a town or city. Supporting them keeps our downtown areas viable and enjoyable. Walking down Main Street and seeing shops closed or going out of business is disturbing when I realize that the local people flock to shopping malls and chains in search of elusive bargains and ignore these smaller businesses.
So on Small Business Day and in fact, every day, let’s remember to support the little guy. We all win!